As I go about my rounds, I hear lots of questions about the art of public speaking. Here are some of the most common queries, complete with answers. I don’t like speaking in public. Do I have to do it? Of course not. We all have different strengths and preferences. If you hate the limelight, […]

I’ve reviewed and sharpened plenty of organizational messages over the years. There are two critical elements I often find missing. One is context. More on that another time. Today we’re here to talk about the all-too-frequently missing call to action. A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports […]

I understand the rigors of the day-to-day agency whirlwind—demanding clients, unforgiving deadlines, and the constant pursuit of new revenues. There is a way to make life easier for agency principals and account teams when it comes to media training. Forging a relationship with an experienced communications training consultant puts you ahead of the pack. Think […]

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In previous articles, we discussed the importance of messaging and the value of simulated exercises in any media training workshop. Today we’ll examine another […]

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In a previous entry, we discussed the importance of messaging in any media training workshop. Today we’ll examine another key element: The value of […]

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. Today we examine the second stage: Gaining familiarity with the media. Getting Acquainted The more your media training workshop uncovers the rigors of a […]

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. The first of the four stages is developing and tightening your messaging. That’s where we’ll dig in now. Shaping a Magnetic Message It sounds […]