Wednesday of last week I attended the fourth Communicators Summit held by the National Press Club. It’s the annual marquee event for the club’s Communicator members (and yes, communications and public affairs pros make up a sizeable portion of the club’s membership). Two stimulating panels—the first a “Content Bootcamp” followed by “Trust, Truth, and Telling […]

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

Strategy and planning spell the difference between victory and defeat in the communications arena. While it’s impossible to anticipate every snafu that could arise in your interactions with reporters, policymakers, and audiences, a little advance preparation goes a long way. That brings to mind a story about the president of a large national association that […]

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]