Category Thought leadership

How Professional Service Firms Benefit from Communications Strategy

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]

Communications and Marketing: A Marriage Made in Hades

When someone tells me they do marketing communications, I sometimes ask which one. I’m not trying to be a wise guy (okay, maybe a little bit). I’m simply curious what their job involves. A misguided business trend has taken root in recent years that calls for the merging of the communications and marketing functions. This […]

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]

What Are the Hottest Communications Topics for 2017?

Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. To set the 2017 calendar, I polled a small number of trusted colleagues, asking them for their input on topics that […]

There Are (Not) Two Sides to Every Story

Let us examine the old saw, “There are two sides to every story.” Every reporter worth his pen and notepad knows this to be untrue. Many issues have more than two sides. Consider the many viewpoints of those involved with a factory that sends wastewater into the local river. The company’s executives believe that its […]

What’s Your Message for the New Administration?

I was talking yesterday with a friend who’s a government relations (GR) expert. He works for a trade association with some heavy hitting corporate members. Naturally, our conversation turned to the aftermath of Tuesday’s presidential election. He raised a public policy dilemma that I suspect most if not all organizations active in the public policy […]

So the Boss Wants You to Make Him a Thought Leader

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]