Category Thought leadership

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]

What Are the Hottest Communications Topics for 2017?

Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. To set the 2017 calendar, I polled a small number of trusted colleagues, asking them for their input on topics that […]

There Are (Not) Two Sides to Every Story

Let us examine the old saw, “There are two sides to every story.” Every reporter worth his pen and notepad knows this to be untrue. Many issues have more than two sides. Consider the many viewpoints of those involved with a factory that sends wastewater into the local river. The company’s executives believe that its […]

What’s Your Message for the New Administration?

I was talking yesterday with a friend who’s a government relations (GR) expert. He works for a trade association with some heavy hitting corporate members. Naturally, our conversation turned to the aftermath of Tuesday’s presidential election. He raised a public policy dilemma that I suspect most if not all organizations active in the public policy […]

So the Boss Wants You to Make Him a Thought Leader

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]

When Your Business Puts Barriers in Your Way

A few weeks ago, I wrote about “Solving Your Public Speaking Roadblocks.” While all of us are more than capable of erecting our own roadblocks, many businesses are also quite adept. Plainly put, some organizations are dinosaurs. They don’t adapt well to change and they certainly don’t encourage underlings to outshine the brass. You have […]

The Highs and Lows of Three Presentations

As you might imagine, my idea of a busman’s holiday is to attend presentations whenever possible. To be sure, the subject matter has to have some personal interest. I am unlikely, for example, to check out a scholarly lecture on quantum physics (unless a new client who deals in that realm surfaces). There’s another reason […]