Category Reputational risk

How You Can Capture the Credit for Your CEO’s Improvement

Let’s talk about the boss (assuming she’s not looming over your shoulder as you read this). I mean the big kahuna—your CEO. Clients sometimes ask me to deliver frank advice to their leadership. The difficulties could range from your leader’s favorite garish tie he sports for every speaking engagement to a penchant for talking about […]

A Scary Halloween Tale: The Lavatory Lecturer

Let’s get in the Halloween spirit with a spooky tale of a presentation that would gross out even Freddy Krueger. The conference speaker in question scared the wits out of everyone in her audience when she took a restroom break, resulting the dreaded “oops” moment, Yup, she forgot to turn off her microphone. The Parade […]

Your Communications Strategy: 10 Warning Signs

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

Media Training: Taking the Good with the Bad

Occasionally people ask me about favorite moments and famous faux pas that have occurred during media training workshops I’ve led. Here are some classics from the Barks Communications vault. Now, ladies and gentlemen, the highlights and lowlights. It’s Good News Week A global public relations agency found its communications training capability stretched to the breaking […]

Make This Crisis Disappear

Some executives labor under the impression that communications experts can make a crisis go away. Would that it were true. While it’s nice to feel such confidence in our abilities, neither I nor any of my colleagues have a magic wand capable of such illusion. Oh, we may be able to help minimize its impact, […]

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]