Category Reputational risk

Your Communications Strategy: 10 Warning Signs

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

Media Training: Taking the Good with the Bad

Occasionally people ask me about favorite moments and famous faux pas that have occurred during media training workshops I’ve led. Here are some classics from the Barks Communications vault. Now, ladies and gentlemen, the highlights and lowlights. It’s Good News Week A global public relations agency found its communications training capability stretched to the breaking […]

Make This Crisis Disappear

Some executives labor under the impression that communications experts can make a crisis go away. Would that it were true. While it’s nice to feel such confidence in our abilities, neither I nor any of my colleagues have a magic wand capable of such illusion. Oh, we may be able to help minimize its impact, […]

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]

Secure Your Reputational Insurance Coverage Now—Before You Need It

Once upon a time, I worked in the field of insurance regulation, so I know how important it is to get insurance coverage right. Your business has insurance for fire, cyberattacks, worker injury, and a laundry list of other things. But are you insured in the event of a communications crisis that threatens your treasured […]

Cyber Banking Struggles

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk An online banking service is taken by surprise when a web browser update denies its customers access to their accounts The Background This case study comes from personal experience. […]