Category Professional development

Media Training: Taking the Good with the Bad

Occasionally people ask me about favorite moments and famous faux pas that have occurred during media training workshops I’ve led. Here are some classics from the Barks Communications vault. Now, ladies and gentlemen, the highlights and lowlights. It’s Good News Week A global public relations agency found its communications training capability stretched to the breaking […]

Media Training in Stages: Creating a Map of Ongoing Improvement

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In previous articles, we discussed the importance of messaging and the value of simulated exercises in any media training workshop. Today we’ll examine another […]

Developing and Magnetizing Your Messaging

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. The first of the four stages is developing and tightening your messaging. That’s where we’ll dig in now. Shaping a Magnetic Message It sounds […]

Media Training in Stages

I recently sat down to swap business tales with a colleague who runs a marketing agency. It’s always good to gain the perspective of others, and I am most appreciative of those who are generous with their ideas; I try to reciprocate whenever possible. Sometimes they can really help crystallize nascent ideas or raise new […]

The Truth About PR Agencies and Media Training

Every now and then public relations agencies get caught in a bind. An existing client calls in need of media training services. Sure, the agency lists it among its capabilities on its web site. But they don’t have anyone on staff who holds such specialized expertise. What is an agency to do to service this […]

How Much Consulting Has Your Consultant Really Done?

I can sometimes hear the tension in my potential clients’ voices. They are seeking communications training services and are puzzled just how to go about choosing the right consultant. They may be in search of media training for a newly promoted executive. Perhaps a keynote to a crucial trade group is right around the corner. […]

Create Your Own Professional Development Plan

Ongoing professional development involves a constant commitment to your personal education. Your organization’s success—and the health of your own career—depend on it. One core value I try to instill in every client following a communications training engagement is to commit to develop a plan that serves them well in weeks, months, and years to come. […]