Category Messaging

Shaping Your Company’s Magnetic Message

Allow me to share with you one of my favorite quotes from Abraham Lincoln. Reflecting on one of his political opponents, Honest Abe said, “He can compress the most words into the smallest idea of any man I ever met.” Don’t let this fate befall your business. Here in the 21st century, you need to […]

Shaping A Strategic Approach to Your Business: A How-to Guide

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Communications Strategy : Greatest Hits

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]

How Professional Service Firms Benefit from Communications Strategy

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]

Is There a Hatfield vs. McCoy Feud Under Your Roof?

Oh, no. It’s happening again. Your internal teams are squabbling. Your company’s leadership is determined to avoid a Game of Thrones-style pitched battle. To some extent, there is a natural tension between such functions. That can, when channeled properly, prove cathartic and creative. Yet when the name calling begins and turf wars ensue, the top […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

How James Comey Can Help You

The hubbub surrounding last week’s testimony of former FBI Director James Comey before the Senate Intelligence Committee rivaled that of John Dean, Anita Hill, and Oliver North in the pantheon of Congressional hearings. I don’t intend to pose an exhaustive review here. Rather, let’s use the spotlight his hearing focused on the Hill to examine […]