Category Consultants

Touting Ethics While Co-opting Journalism

Wednesday of last week I attended the fourth Communicators Summit held by the National Press Club. It’s the annual marquee event for the club’s Communicator members (and yes, communications and public affairs pros make up a sizeable portion of the club’s membership). Two stimulating panels—the first a “Content Bootcamp” followed by “Trust, Truth, and Telling […]

Shaping A Strategic Approach to Your Business: A How-to Guide

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Ten Reasons to Call the Communications Strategy Doctor

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

How Professional Service Firms Benefit from Communications Strategy

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]

Now Accepting Your Gifts of Platinum

We all know that you receive silver on your 25th anniversary. What about the 20th? My curiosity is elevated by the fact that Barks Communications celebrates our 20th anniversary in business this week. The greeting card company Hallmark lists two options to commemorate 20 years. The traditional choice is china (I assume the dinnerware, not […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]