Category Consultants

Ten Reasons to Call the Communications Strategy Doctor

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

How Professional Service Firms Benefit from Communications Strategy

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]

Now Accepting Your Gifts of Platinum

We all know that you receive silver on your 25th anniversary. What about the 20th? My curiosity is elevated by the fact that Barks Communications celebrates our 20th anniversary in business this week. The greeting card company Hallmark lists two options to commemorate 20 years. The traditional choice is china (I assume the dinnerware, not […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

An Ethical Approach to Media Training

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]

Why Your PR Agency Needs a Media Training Consultant on Call

I understand the rigors of the day-to-day agency whirlwind—demanding clients, unforgiving deadlines, and the constant pursuit of new revenues. There is a way to make life easier for agency principals and account teams when it comes to media training. Forging a relationship with an experienced communications training consultant puts you ahead of the pack. Think […]

Media Training in Stages: Creating a Map of Ongoing Improvement

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In previous articles, we discussed the importance of messaging and the value of simulated exercises in any media training workshop. Today we’ll examine another […]