Category Congressional testimony

Ten Reasons to Call the Communications Strategy Doctor

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

How James Comey Can Help You

The hubbub surrounding last week’s testimony of former FBI Director James Comey before the Senate Intelligence Committee rivaled that of John Dean, Anita Hill, and Oliver North in the pantheon of Congressional hearings. I don’t intend to pose an exhaustive review here. Rather, let’s use the spotlight his hearing focused on the Hill to examine […]

More than Talking Pretty

One of the hardest things to get across about communications training is how it feeds into the end game. A good program means more than learning how to talk to reporters, deliver presentations, or offer persuasive Congressional testimony. While all those things are important, every one of those communications efforts feeds into (or at least […]

Making GR and PR Play Nice Together

Does the public know all it should about your organization? More to the point, how do they perceive your reputation? In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies. […]

Your Communications Training Budget

Remember the old days when TV networks used to air reruns all summer long? Since it’s August, I’m going to follow that trend and reprise one of my previous columns. I selected this one because the question continues to linger: How much does communications training cost? I encourage you to contribute your thoughts in the […]

Communicating During a Cybercrisis: Preparation Steps You Need to Heed

Following is an excerpt from my recently published position paper “The Forgotten Fear Factor: Communicating During a Hack Attack:” ————- The next time you read an article about a cyberattack and think, “That could have been us,” it’s too late. The hackers may already have infiltrated your system, too. How effectively are you ready to […]

Congress Wants You

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Congress has taken note of your CEO’s extravagant bonuses and perquisites The Background It was just a matter of time. Rumor was your oh-so-elegant top executive was living the […]