Category Communications strategy

Tricks of the Reporter’s Trade

Reporters are grateful when you prove helpful. They have stories to write, bylines they want to see in print, and editors and news directors to please. But it is naïve to suggest there is not another side to this coin. They thrive on conflict. After all, that is what sells newspapers, generates online clicks, and garners TV […]

How James Comey Can Help You

The hubbub surrounding last week’s testimony of former FBI Director James Comey before the Senate Intelligence Committee rivaled that of John Dean, Anita Hill, and Oliver North in the pantheon of Congressional hearings. I don’t intend to pose an exhaustive review here. Rather, let’s use the spotlight his hearing focused on the Hill to examine […]

Make This Crisis Disappear

Some executives labor under the impression that communications experts can make a crisis go away. Would that it were true. While it’s nice to feel such confidence in our abilities, neither I nor any of my colleagues have a magic wand capable of such illusion. Oh, we may be able to help minimize its impact, […]

Is Your Message Missing Its Call to Action?

I’ve reviewed and sharpened plenty of organizational messages over the years. There are two critical elements I often find missing. One is context. More on that another time. Today we’re here to talk about the all-too-frequently missing call to action. A recent paper in the Stanford Social Innovation Review titled “Stop Raising Awareness Already” supports […]

Media Training in Stages: Creating a Map of Ongoing Improvement

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In previous articles, we discussed the importance of messaging and the value of simulated exercises in any media training workshop. Today we’ll examine another […]

Media Training in Stages: The Value of Simulated Exercises

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. In a previous entry, we discussed the importance of messaging in any media training workshop. Today we’ll examine another key element: The value of […]

Walk a Mile in the Reporter’s Shoes

A few weeks ago I wrote about the concept of “Media Training in Stages”—an approach that supports the view that an effective professional development program involves more than a one-off workshop. Today we examine the second stage: Gaining familiarity with the media. Getting Acquainted The more your media training workshop uncovers the rigors of a […]