Category Communications strategy

Speaking Truth to Your C-suite

The fact is your CEO is sometimes his own worst enemy. Part of the role of a trusted advisor involves delivering frank advice to a company’s leaders. If you need someone to lay the cards on the table in your workplace, consider hiring some outside help. Your issues could range from your CEO’s favorite lime […]

Using Video to Advance Your Communications Strategy

Some refer to it as “thought leadership,” others as “content marketing.” Regardless of your chosen term of art, reaching out to clients, customers, members, and other publics with expert, useful information is key to raising your professional profile. Some may argue this is little more than a novelty. Only time will tell. We won’t go […]

Respect for Reporters: Why It Benefits You

I often ask a series of questions when beginning to work with a client on their media strategy. One such inquiry is, “What is your opinion of reporters?” I find it particularly helpful in smoking out preconceived biases that can get in the way of successful transactions with the media. This allows us to adjust […]

How You Can Capture the Credit for Your CEO’s Improvement

Let’s talk about the boss (assuming she’s not looming over your shoulder as you read this). I mean the big kahuna—your CEO. Clients sometimes ask me to deliver frank advice to their leadership. The difficulties could range from your leader’s favorite garish tie he sports for every speaking engagement to a penchant for talking about […]

Media Training = Strategy > Tactics

This may be a queasy memory for those of us who have taught teenagers how to drive. We all know that it’s more than a matter of putting them in the driver’s seat and turning them loose, or giving them one lesson and calling it quits. Imagine the carnage on our roads if we took […]

Shaping A Strategic Approach to Your Business: A How-to Guide

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Communications Strategy : Greatest Hits

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]