Category Communications strategy

Shaping A Strategic Approach to Your Business: A How-to Guide

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Communications Strategy : Greatest Hits

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]

Your Communications Strategy: 10 Warning Signs

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]

Ten Reasons to Call the Communications Strategy Doctor

You feel sick. You need to decide: When do you call the doctor for help? When a health crisis strikes, we all play it on the safe side and make that call. You face the same type of decision when your organization encounters a communications crisis. If you wait until events reach a fever pitch, […]

Sun, Sand, Surf, and Strategy

Strategy and planning spell the difference between victory and defeat in the communications arena. While it’s impossible to anticipate every snafu that could arise in your interactions with reporters, policymakers, and audiences, a little advance preparation goes a long way. That brings to mind a story about the president of a large national association that […]

How Professional Service Firms Benefit from Communications Strategy

Some professional service firms still undertake business development the same, old way they’ve always done it. Ask for client referrals, speak before the local Kiwanis Club on the rubber chicken circuit, even (shudder!) make cold calls. All of those approaches are fine and can be part of a viable strategy (well, maybe not cold calling, […]

Now Accepting Your Gifts of Platinum

We all know that you receive silver on your 25th anniversary. What about the 20th? My curiosity is elevated by the fact that Barks Communications celebrates our 20th anniversary in business this week. The greeting card company Hallmark lists two options to commemorate 20 years. The traditional choice is china (I assume the dinnerware, not […]