Category Communications research

Communications and Marketing: A Marriage Made in Hades

When someone tells me they do marketing communications, I sometimes ask which one. I’m not trying to be a wise guy (okay, maybe a little bit). I’m simply curious what their job involves. A misguided business trend has taken root in recent years that calls for the merging of the communications and marketing functions. This […]

Applying Your Audio Tools

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Prosody is a fancy word academics use to describe the vocal intonations that accompany speech and help convey meaning. For ease of understanding, I label these your Audio tools. They tend to transmit your level of authority or influence to […]

Valuing Your Video Tools

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Stay tuned in weeks to come for more insights into how your body language affects your organization’s goals and your own career prospects. ——————- I break down nonverbal communication into two areas: Video tools and Audio tools. This makes it […]

It’s Not What You Say That Counts; It’s What You Don’t Say

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Stay tuned in weeks to come for more insights into how your body language affects your organization’s goals and your own career prospects. ——————- Your audience is keeping an eagle eye on you as you speak. Yes, they are listening […]

Persuading Team Trump: The New Inside-the-Beltway Reality

Following is an excerpt from my latest position paper, “Persuading Team Trump The New Inside-the-Beltway Reality.” It was a scant two days after the 2016 presidential election. A friend and I had long ago planned to catch up over coffee. It just so happens that he handles government relations for a trade association. You can […]

Cyber Banking Struggles

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk An online banking service is taken by surprise when a web browser update denies its customers access to their accounts The Background This case study comes from personal experience. […]

What Are the Hottest Communications Topics for 2017?

Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. To set the 2017 calendar, I polled a small number of trusted colleagues, asking them for their input on topics that […]