Category Communications research

Persuading Team Trump: The New Inside-the-Beltway Reality

Following is an excerpt from my latest position paper, “Persuading Team Trump The New Inside-the-Beltway Reality.” It was a scant two days after the 2016 presidential election. A friend and I had long ago planned to catch up over coffee. It just so happens that he handles government relations for a trade association. You can […]

Cyber Banking Struggles

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk An online banking service is taken by surprise when a web browser update denies its customers access to their accounts The Background This case study comes from personal experience. […]

What Are the Hottest Communications Topics for 2017?

Every year I develop an editorial calendar for my own research projects. The intent is to provide thought-provoking material that is useful to my clients, and to do so in a variety of formats. To set the 2017 calendar, I polled a small number of trusted colleagues, asking them for their input on topics that […]

There Are (Not) Two Sides to Every Story

Let us examine the old saw, “There are two sides to every story.” Every reporter worth his pen and notepad knows this to be untrue. Many issues have more than two sides. Consider the many viewpoints of those involved with a factory that sends wastewater into the local river. The company’s executives believe that its […]

So the Boss Wants You to Make Him a Thought Leader

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]

Communicating During a Cybercrisis: Preparation Steps You Need to Heed

Following is an excerpt from my recently published position paper “The Forgotten Fear Factor: Communicating During a Hack Attack:” ————- The next time you read an article about a cyberattack and think, “That could have been us,” it’s too late. The hackers may already have infiltrated your system, too. How effectively are you ready to […]

Communicating During a Hack Attack

Following is an excerpt from my recently published position paper “The Forgotten Fear Factor: Communicating During a Hack Attack:” It’s not like the impact from an industrial accident or a hurricane. When your business is hit with a cyberattack, you may not learn about it for months. And that’s if your tech team is on […]