Monthly Archives: August 2017

Communications and Marketing: A Marriage Made in Hades

When someone tells me they do marketing communications, I sometimes ask which one. I’m not trying to be a wise guy (okay, maybe a little bit). I’m simply curious what their job involves. A misguided business trend has taken root in recent years that calls for the merging of the communications and marketing functions. This […]

Is There a Hatfield vs. McCoy Feud Under Your Roof?

Oh, no. It’s happening again. Your internal teams are squabbling. Your company’s leadership is determined to avoid a Game of Thrones-style pitched battle. To some extent, there is a natural tension between such functions. That can, when channeled properly, prove cathartic and creative. Yet when the name calling begins and turf wars ensue, the top […]

The 411 on Q&A

Every day, business executives answer questions from reporters, public officials, and audiences of various types. However, years of observation tell me that few have given thought to what they can do to properly manage those responses. We are taught from an early age to reply literally since we are told—erroneously, in my view—that there is […]

How Much Risk Is Your Business Willing to Assume?

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]