Shaping a Magnetic Message for the New Administration

How many times have you seen an executive flub an interview on CNBC? What about that presentation you attended where the speaker droned on and on, never getting to the heart of the matter?

And, in our new political climate, how can you reconfigure your messages to gain the ear of the new administration?

What causes these communications shortfalls? Often it is due to sloppy messaging. Amazing as it may seem, some executives fail to think through what they want to say in advance, or they lack the self-control to say it. As a result, they meander meaninglessly. Such an approach is likely to have dire consequences for your public policy initiatives.

How can you and your organization avoid a similar reputation-bashing fiasco? By fashioning a magnetic message and mustering the discipline to stick to it.

That’s easy to say, yet begs the question, how do you go about it? Sorry to tell you there is no easy, one-size-fits-all solution. It’s challenging work. That’s why I’ve written “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” It is intended to provide you with a blueprint for your company’s messaging efforts.

Some of these eleven elements to elicit a magnetic message are universal. Others may apply only in certain circumstances. It’s up to your communications team, top executives, and the expert consultants you utilize to implement these steps correctly as you reach out to the new Inside-the Beltway power brokers.

What are the 11 elements that can help you fortify your message development and delivery capabilities? “Eleven Elements to Mold a Magnetic Message” examines each so you can begin to implement this system right away.

What other recommendations have you found useful in your situation? Add your comments and get the conversation going.



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