It’s back. More from my series “Hot 100 Media Tips.” Catch the entire series by signing up to follow The Media Training Blog in the column to your right.
- Videotape all of your media training exercises. And don’t forget to critique the video immediately afterward.
- Ask the reporter who else she has talked to for her story. This is one of the rights you have in your business deal with the media.
- Approach each reporter with the notion that you have the opportunity to make a new professional acquaintance, not a buddy. Reporters seek you out as a source of information, not as a potential new friend.
- Utilize your Message, your Audio tools, and your Video tools effectively. This mix of verbal and nonverbal tools leads to communications success.
- Make sure your delivery is synchronized. A skilled reporter will sense if you are sending conflicting Audio, Video, and Message signals, and will likely begin to probe relentlessly for holes in your argument.
- Play to your strengths and minimize your challenges when utilizing your Video tools and Audio tools. The first step, naturally, is to assess your strengths and challenges.
- Pay attention to your body language at all times. Reporters are generally quite skilled at sensing a change in your demeanor.
- Take into account that a journalist can characterize your actions as well as your words in his article. “He said haltingly,” or “She replied, taken aback,” are not words you want to see associated with your quotes.
- Refuse to address speculation. Stay grounded in the real world.
- Keep in mind that the average sound bite today is a mere seven seconds. This means your quotes must be precise and sharply honed.
What do you want to add to this list?
Special note to loyal members of The Media Training Blog community: Keep your eyes right here next week for the release of my new position paper.