Ten More Ideas for Working with the Scribe Tribe

Reporters love good sources — experts who know their material and can dish it out in easily understandable sound bites. Are you striving to make it to the media major leagues? I’ve assembled a list of “Hot 100 Media Tips” to help you get there. You’ll find 10 of them here, with more to follow. Don’t run the risk of missing any of this series. Sign up to follow The Media Training Blog in the column to the right.

  • Ask lots of questions of your prospective media training consultant. For instance: Are you dedicated to training, or do you spread yourself thin doing lots of other things, too? What books and articles have you written that demonstrate your thought leadership?
  • Supply the reporter in advance with questions you want her to ask you. She may or may not turn to your list, but you at least raise the odds that she will raise these friendly issues.
  • Keep in the forefront of your mind the idea that you are the expert. Otherwise, why would a reporter want to talk with you?
  • Tell your story in an engaging fashion. A good story stands a better chance of appearing in print or on the air than does a dry recitation of facts.
  • Avoid talking in jargon. Plain English is a virtue, even if you are talking with the wonkiest trade reporter.
  • Gear your comments to the specific media outlet. Are you talking with a reporter from a general circulation daily newspaper or a technical trade journal?
  • Never take a reporter’s call on the spur of the moment. Ask about her deadline and offer to call back. You need some time to prepare.
  • Arrive early for an in studio television interview. Get accustomed to your environment; ask other guests about the host’s approach.
  • Bring your communications advisor with you to your interview. She can take care of any logistics, leaving you free to concentrate on delivering your message.
  • Check your look in a mirror before you enter the studio. It is a good idea to bring a mirror with you in case you cannot locate one at the station.

There’s more where this came from, so stay tuned. For the moment, why not chime in with your ideas for dealing effectively with the media?


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