Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public

How many times have you seen an executive flub an interview on CNBC? What about that presentation you attended where the speaker droned on and on, never getting to the heart of the matter?

What causes these communications shortfalls? Often it is due to sloppy messaging. Amazing as it may seem, some executives fail to think through what they want to say in advance, or they lack the self-control to say it. As a result, they meander meaninglessly.

How can you and your organization avoid a similar reputation-bashing fiasco? By fashioning a magnetic message and mustering the discipline to stick to it.

That’s easy to say, yet begs the question, how do you go about it? Sorry to tell you there is no easy, one-size-fits-all solution. It’s challenging work. That’s why I’ve published a new position paper, “Eleven Elements to Mold a Magnetic Message: How to Shape Your Story for the Press, Policymakers, and the Public.” This resource is intended to provide you with a blueprint for your company’s messaging efforts.

Blessed is the man who, having nothing to say, abstains from giving in words evidence of the fact. – George Eliot

Some of these eleven elements to elicit a magnetic message are universal. Others may apply only in certain circumstances. It’s up to your communications team, top executives, and the expert consultants you utilize to implement these steps correctly.

What are the 11 elements that can help you fortify your message development and delivery capabilities? In coming weeks we will examine each element here on The Media Training Blog so you can begin to implement this system right away.

Before putting my ideas on the table, let me ask: What elements have you found essential to crafting messages for your company?



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