Monthly Archives: April 2014

Communications Planning Still Matters

Not long ago, the Arthur W. Page Society released a study titled, “The CEO View: The Impact of Communications on Corporate Character in a 24×7 Digital World.” The findings are based on interviews with CEOs of Fortune 50 companies. The society consists primarily of corporate public relations officers and global agency types with a sprinkling […]

Taming the Teleprompter

As discussed in this space last week, reading a full text speech is hard. What could be even more difficult? Reading from a Teleprompter. Whether it’s your first speech using the device or you’re a Teleprompter veteran, here are some points to bear in mind: Gain a comfort level with the equipment by doing lots […]

It’s Hard to Read a Speech

Should you encourage your executives to read their speeches ver batim? A colleague in another online community in which I participate recently expressed frustration with her president, who in the past has relied on bullet points when speaking in public. The problem? He often wanders off message. She was contemplating a move to full text […]

Maintaining the Momentum After a Washington Fly-in

Today wraps up our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Once a round of Capitol Hill visits is complete, your grassroots advocates return to their sometimes humdrum workaday world. Before that happens, coordinate your follow up actions and next steps. This […]

Run Like the Wind

I want to run the other way. I’ve occasionally been suckered into attending workshops in which the leader insists on making me hop on one foot, dance in a conga line, or wear funny hats. Worse yet, sometimes this happens with a bunch of strangers (in which case I will absolutely refuse to participate in […]

Assessing the Success of Your Washington, D.C., Fly-ins, Part II

Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. As soon as you and your advocates  have completed your Capitol Hill visits, I strongly suggest making it mandatory for all advocates to attend a post-visit debriefing session. It doesn’t need […]

Assessing the Success of Your Washington, D.C., Fly-ins, Part I

Welcome back to our ongoing series to help you advance your public policy success when conducting Washington, D.C., fly-ins with your employees and members. Capitol Hill visits by your grassroots advocates will no doubt do some good in advancing your cause. If, however, you fail to assess your team’s performance, they might as well have […]