Research — It Takes a Village

Practical research is rarely conducted in a vacuum. Oh, I realize there are those cloistered souls who sift through stacks of yellowed documents in the Library of Congress, university archives, or think tank facilities (don’t get me wrong — I love the smell of musty books and papers). I’m talking, however, about the type of research that offers real world business applications.

My humble hope is that my new research report, But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles, falls into that category. I owe a debt of gratitude to several experts in the field who offered their insights. Their ideas added much to the report.

Specifically, deepest thanks to Joyce Bosc of Boscobel Marketing Communications; Will Burns of Ideasicle; Ken Lizotte, author of The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time; Joe Pulizzi of the Content Marketing Institute and author of Epic Content Marketing; and Anthony Shop of Social Driver.

Their words of wisdom made for a better product and will no doubt serve readers seeking to boost their thought leadership capabilities to new heights.

As with any publication, any errors rest strictly with this author and not with the valued contributors.



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