Regular members of The Media Training Blog community have likely read a series of thought leadership posts in recent weeks about my forthcoming research report, But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles. Well, it is forthcoming no more. It’s here.
Whether you call it “thought leadership” or “content marketing,” it all boils down to leveraging knowledge to better help executives connect with consumers, clients, and communities. The new paper sets forth why thought leadership is vital to raising an executive’s professional profile, how taking on a thought leadership role benefits his organization and career, how to brag without really bragging, and next steps that can amplify thought leadership capacity.
But Mom Told Me Never to Brag: Overcoming the Thought Leadership Hurdles was written to aid CEOs and other C-level and senior corporate officers—and the communicators who advise them—seeking to burnish their reputations.
The notion of thought leadership has been around for years. Despite that, our culture—and our Moms—tell us to shy away from self-promotion. But Mom Told Me Never to Brag is designed to ease some of those psychological barriers and make it easier for today’s leaders to pursue a strategy capable of enhancing their careers, causes, and organizations.
As the report concludes regarding thought leadership, “Act as if your career and business goals depend on it. They do, you know.”
The new research report is the most recent in an ongoing series. Past reports include The Lasting Effects of Media Training: Lifelong Learning or Temporary Phenomenon? and Can We Talk Off the Record? Resolving Disagreements, Increasing Understanding Between Reporters and Public Relations Practitioners.