Monthly Archives: October 2013

Does Media Training Work? (Part 2)

Here is the research on the efficacy of communications training I mentioned in the last post: Incentives and Impediments to Scientists Communicating through the Media Toss Gascoigne and Jenni Metcalfe Science Communication, Vol. 18 No.3, March 1997 http://www.econnect.com.au/pdf/incentives_conf.pdf Training scientists to understand and love the media Toss Gascoigne and Jenni Metcalfe http://www.econnect.com.au/pdf/love_media.pdf Media Training for […]

Does Media Training Work?

I recollect once receiving a call from a client who works in public relations for a large professional society. She was pitching a communications training program to her senior staff, and asked whether I knew of any studies that proved the efficacy of media training or presentation skills training. This is a question that arises […]