When someone tells me they do marketing communications, I sometimes ask which one. I’m not trying to be a wise guy (okay, maybe a little bit). I’m simply curious what their job involves. A misguided business trend has taken root in recent years that calls for the merging of the communications and marketing functions. This […]

Oh, no. It’s happening again. Your internal teams are squabbling. Your company’s leadership is determined to avoid a Game of Thrones-style pitched battle. To some extent, there is a natural tension between such functions. That can, when channeled properly, prove cathartic and creative. Yet when the name calling begins and turf wars ensue, the top […]

Every day, business executives answer questions from reporters, public officials, and audiences of various types. However, years of observation tell me that few have given thought to what they can do to properly manage those responses. We are taught from an early age to reply literally since we are told—erroneously, in my view—that there is […]

Your communications strategy and your message must be airtight when advocating in the court of public opinion. It’s risky business. Your reputation, your business goals…your very career…are at stake. Some internal communications teams are up to the job; some are not, due to anything from inexperience to incompetence to indifference. That’s why many larger businesses […]

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Prosody is a fancy word academics use to describe the vocal intonations that accompany speech and help convey meaning. For ease of understanding, I label these your Audio tools. They tend to transmit your level of authority or influence to […]

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Stay tuned in weeks to come for more insights into how your body language affects your organization’s goals and your own career prospects. ——————- I break down nonverbal communication into two areas: Video tools and Audio tools. This makes it […]

Today’s entry is an excerpt from my updated position paper, “How Important Are Nonverbal Signals?” Stay tuned in weeks to come for more insights into how your body language affects your organization’s goals and your own career prospects. ——————- Your audience is keeping an eagle eye on you as you speak. Yes, they are listening […]