Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your media training workshop was a disaster, so your spokespeople proved unprepared for the launch of your hot, new product. The Background There goes all that hard work that […]

Much of America will be glued to the collective television next Monday evening for the first of three presidential debates. The water cooler talk the next day will no doubt be fast and furious (though let’s hope that, given today’s political climate, the fury doesn’t get too far out of hand). Have you given any […]

As you might imagine, my idea of a busman’s holiday is to attend presentations whenever possible. To be sure, the subject matter has to have some personal interest. I am unlikely, for example, to check out a scholarly lecture on quantum physics (unless a new client who deals in that realm surfaces). There’s another reason […]

I hope you’ll permit me a moment for personal reflection and, okay, a bit of braggadocio. You see, it was 19 years ago—September 3, 1997, to be precise—that Barks Communications was born. In the ensuing years I’ve had the privilege of working with more than 5000 business leaders, association executives, thought leaders, physicians, performers, and […]

Beyond plain old nervous tension, there is a bounty of reasons why some people just cannot seem to get the hang of public speaking. Let us lift the veil and examine why even some executives in positions of high responsibility are hesitant, and talk about some strategies for dealing with these presentation worries. As your […]

Are you a Goodreads reader? If not, you may be wondering exactly what Goodreads is. It is a web site that serves as a communications channel between authors and their readers. You can post your thoughts about books you’ve read, add “Friends”, and “Follow” authors (like me — hint, hint). It gives readers the opportunity […]

It is important to realize that none of us are born with the innate ability to deal with the media. It is a complex set of skills acquired over time, much like the best carpenters, computer programmers, and doctors gain expertise. That is why media training is such a critical component for any organization that […]