Occasionally people ask me about favorite moments and famous faux pas that have occurred during media training workshops I’ve led. Here are some classics from the Barks Communications vault. Now, ladies and gentlemen, the highlights and lowlights. It’s Good News Week A global public relations agency found its communications training capability stretched to the breaking […]

Reporters are grateful when you prove helpful. They have stories to write, bylines they want to see in print, and editors and news directors to please. But it is naïve to suggest there is not another side to this coin. They thrive on conflict. After all, that is what sells newspapers, generates online clicks, and garners TV […]

The hubbub surrounding last week’s testimony of former FBI Director James Comey before the Senate Intelligence Committee rivaled that of John Dean, Anita Hill, and Oliver North in the pantheon of Congressional hearings. I don’t intend to pose an exhaustive review here. Rather, let’s use the spotlight his hearing focused on the Hill to examine […]

Using slides during your presentations is strictly a matter of personal preference. If you find them useful in a particular situation and you feel comfortable with the equipment, great. If you are frightened by your laptop or simply don’t care for the technology, keep it out of your repertoire. Here is a handy list of […]

It could have been a speechmaker’s disaster. I first got a sense of this when asked to lead a presentation skills workshop for four panelists—scientific researchers slated to share findings and opinions with an audience of their peers. When preparing to lead such projects, I always ask for copies of the presentations well ahead of […]

Some executives labor under the impression that communications experts can make a crisis go away. Would that it were true. While it’s nice to feel such confidence in our abilities, neither I nor any of my colleagues have a magic wand capable of such illusion. Oh, we may be able to help minimize its impact, […]

Let’s talk ethics. Okay, it may not be the most enthralling topic. But it matters as a media source, as a buyer of communications training services, and to your consultant. One of the most egregious ethical lapses takes place among those who try to do communications consulting while also claiming journalistic credentials. I cannot shout […]