Let’s talk about the boss (assuming she’s not looming over your shoulder as you read this). I mean the big kahuna—your CEO. Clients sometimes ask me to deliver frank advice to their leadership. The difficulties could range from your leader’s favorite garish tie he sports for every speaking engagement to a penchant for talking about […]

This may be a queasy memory for those of us who have taught teenagers how to drive. We all know that it’s more than a matter of putting them in the driver’s seat and turning them loose, or giving them one lesson and calling it quits. Imagine the carnage on our roads if we took […]

Let’s get in the Halloween spirit with a spooky tale of a presentation that would gross out even Freddy Krueger. The conference speaker in question scared the wits out of everyone in her audience when she took a restroom break, resulting the dreaded “oops” moment, Yup, she forgot to turn off her microphone. The Parade […]

Wednesday of last week I attended the fourth Communicators Summit held by the National Press Club. It’s the annual marquee event for the club’s Communicator members (and yes, communications and public affairs pros make up a sizeable portion of the club’s membership). Two stimulating panels—the first a “Content Bootcamp” followed by “Trust, Truth, and Telling […]

Every business communicates in some fashion. Some do it consciously, others by the seat of the pants. Some do it well, some are challenged. The key to it all? A solid communications strategy. What is communications strategy? A well-thought-out, written communications policy can help turn your business goals into reality. You need to let key […]

Your favorite bands and artists issue greatest hits collections every so often. Put out a few new albums, then harvest the best. Why not take the same approach with blogs? I couldn’t think of a reason not to do it, so here is a greatest hits compendium of previous posts related to communications strategy, and […]

An effective communications strategy takes into account your company’s bottom line, whether it relates to financial, reputational, or public policy objectives. Smart businesses avoid the pitfalls that come with a lack of planning. They know their reputations, business goals, and executives’ careers are at stake. Does your communications strategy need a tune up? Maybe so […]