Does the public know all it should about your organization? More to the point, how do they perceive your reputation? In order to face your public with a solid reputation, your entire team needs to pull together in the same direction. As noble and straightforward as that sounds, it is a challenge for many companies. […]

A few weeks ago, I wrote about “Solving Your Public Speaking Roadblocks.” While all of us are more than capable of erecting our own roadblocks, many businesses are also quite adept. Plainly put, some organizations are dinosaurs. They don’t adapt well to change and they certainly don’t encourage underlings to outshine the brass. You have […]

Generals outrank privates. By a lot. At least in the army. Not in the communications training world, however. Allow me to explain. Generalists are capable of many things. In the world of communications, they play a role in such areas as writing speeches and news releases, pitching reporters, and organizing news conferences. However, communications training […]

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your media training workshop was a disaster, so your spokespeople proved unprepared for the launch of your hot, new product. The Background There goes all that hard work that […]

Much of America will be glued to the collective television next Monday evening for the first of three presidential debates. The water cooler talk the next day will no doubt be fast and furious (though let’s hope that, given today’s political climate, the fury doesn’t get too far out of hand). Have you given any […]

As you might imagine, my idea of a busman’s holiday is to attend presentations whenever possible. To be sure, the subject matter has to have some personal interest. I am unlikely, for example, to check out a scholarly lecture on quantum physics (unless a new client who deals in that realm surfaces). There’s another reason […]

I hope you’ll permit me a moment for personal reflection and, okay, a bit of braggadocio. You see, it was 19 years ago—September 3, 1997, to be precise—that Barks Communications was born. In the ensuing years I’ve had the privilege of working with more than 5000 business leaders, association executives, thought leaders, physicians, performers, and […]