Every now and then public relations agencies get caught in a bind. An existing client calls in need of media training services. Sure, the agency lists it among its capabilities on its web site. But they don’t have anyone on staff who holds such specialized expertise. What is an agency to do to service this […]

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk One of your workers tweets about drunken escapades at your employee development retreat. The Background A series of ribald Twitter messages over a one-hour period exposed (pardon the pun) […]

Day in and day out, smart, business-savvy corporate executives answer questions from reporters, public officials, and audiences of various stripes and sizes. Amazingly, however, few have given thought to what they can do to properly manage their responses. We are taught from an early age to reply literally. Does the phrase, “Honesty is the best […]

I was talking yesterday with a friend who’s a government relations (GR) expert. He works for a trade association with some heavy hitting corporate members. Naturally, our conversation turned to the aftermath of Tuesday’s presidential election. He raised a public policy dilemma that I suspect most if not all organizations active in the public policy […]

When the reporter opens her notebook or the klieg lights go up, it’s your job to deliver your organization’s message powerfully and succinctly. Follow these performance rules if you want to achieve success as a source reporters turn to time and again:  Stick to your message throughout your interview. Return to it in response to […]

You see experts use these words when interviewed on TV news programs. It’s strange, for these are, for the most part, really smart people who ought to know better. My advice to you: Don’t let yourself fall into the trap of thinking that, because these high profile interviewees respond to reporter questions with these weasel […]

Today’s entry is based on one of the 20 case studies in my position paper, “Beyond the Bottom Line: 20 Ways to Reduce Reputational Risk.” The risk Your CEO wants to raise his thought leadership profile. The Background The financial benefits of this endeavor are, admittedly, difficult to quantify. It makes sense that your company will […]